ITBA EXPO’18 – Dragon’s Den Winner – Equine MediRecord

ITBA EXPO’18 in partnership with Connolly RED MILLS and kindly sponsored by AIB hosted an Dragon’s Den type business competition to embrace and showcase technology and innovation within the Irish Bloodstock Industry. One of the original entrepreneurs on Dragons’ Den and well known businessman Sean Gallagher took on the role as lead dragon. ITBA had the ambition to recognise the entrepreneurialism, innovation, diversity and talent of equine businesses across the Irish thoroughbred sector.

The competition which was divided into three categories; Innovative initiative/ business for breeders under 30,Best start up award serving the thoroughbred industry, best established SME serving the thoroughbred industry; tested industry leaders of all ages through the acknowledgement of innovative business processes, product development, enterprise, sustainability, marketing, targets, route to market channels, scalability and overall business success. Equine MediRecord, who also its own category of Innovative Initiative / Business for Under 30’s went on win the overall competition. Along with receive a cash prize of €3,000, the lead found of Equine MediRecord Piece Dargan and his business partner Simon Hillary will receive mentoring from the Sean Gallagher, Enterprise Ireland as well as PR advice from Brian Purcell.

Commenting on the competition ITBA CEO Shane O’Dwyer said “ We are delighted with how the inaugural Dragon’s Den went, it was well received by the Irish Bloodstock Industry. We were exceptionally happy with the expertise of the dragons. It is important we embrace technology and nurture future leaders and this initiative by the Irish Thoroughbred Breeders’ Association will provide a is a tremendous opportunity and platform for any wishing to showcase their business to both the Irish and International Bloodstock Industries”

Equine MediRecord Profile:
Equine MediRecord develops, sells and maintains a mobile application and website making it easier to properly record medicines administered to racehorses and other bloodstock that is mandated under regulation. It is currently available on their website and through the App Store. The application was developed with the help of a number of racehorse trainers both in the UK & Ireland who are currently finishing their trials. It is the first application to be approved as compliant to replace the paper system by British and Irish regulators. Equine MediRecord is also in contact with other global regulators such as the Hong Kong Jockey Club. It is the first system globally that is accessible to private yards, veterinary surgeons and regulators. Currently all veterinary regulatory documents in the equine industry are based on paper. Anything that is given to a racehorse apart from regular feed or water must be recorded in the Medicines Register, a book that is handed out by horse racing regulatory bodies to all registered trainers in order to allow them to record all medicines being administered. To inspect the Register the regulator must visit the yard, which is costly and inconvenient for both regulators and trainers, as the yard is shut down during inspection. Failure to keep this book updated can lead to fines, or suspension of a trainer’s license. Moreover, the Register can be lost, damaged or become illegible. Trainers can view all of the horses under their care electronically, can choose the prescribed treatment from a list that will autofill with all the relevant details and also delegate the task of recording the medicines to an assistant or vet by simply requiring that they accept the record by push notification. The system also records non-regulatory data such as training schedules, horse weights and feed notes.

Photo: Dragons Den Overall Winner, Aisling de Barra AIB , Pierce Dargan, lead founder of Equine MediRecord & Simon Hillary, Equine MediRecord and Sean Gallagher

ITBA Expo 2018 Goffs Sat 27 January 2018 Picture: Caroline Norris
Dragons Den – Innovation and Technology
Pierce Dargan and business partner, Simon Hillary, Equine MediRecord, accepting cheque for Under 30’s Winner from Aislinn De Barra, AIB,left, and Brian Purcell, Chairman of The Dragons, right.


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