In excess of 60 people packed into ITBA HQ for the launch of EXPO ’18. The event in partnership with Connolly’s RED MILLS is essentially a trade fair for the bloodstock industry and will feature in excess of 85 exhibitors who will have an ideal opportunity to showcase and sell their products. The EXPO will also include an extensive event programme.

ITBA CEO, Shane O’Dwyer highlighted the action packed programme which will include a Dragons’ Den type business competition to recognise entrepreneurialism and talent in the equine industry. He thanked Allied Irish Bank who was represented by Aislinn de Barra, Head of Business banking for Kildare, Laois and Offaly for their sponsorship of this event. ITBA Next Generation will have a key involvement in the EXPO by hosting a number of events including an intervarsity challenge and a seminar featuring key up and coming next generation trailblazers. On Friday evening an interactive forum will take place looking at the current funding model, highlighting the economic value of the industry and planning a vision for 2028.

Team ITBA was busy asking attendees to do download the new ITBA app ITBA BREEDERS APP, which will be a main communication cell over the coming weeks      

During the launch Jane Davis, Equine Brand Manager, Connolly’s RED MILLS presented some very insightful tips for exhibitors on promotional opportunities they should consider in the lead up to EXPO ’18. Jane highlighted the importance of exhibitors maximising their opportunities.

Commenting on the EXPO ITBA Chairman Stephen Collins said “The ITBA is overwhelmed by the level of interest and support across all sectors of the industry for EXPO ’18. No stone will be left unturned to make it a highly successful and memorable event. We are very lucky to have such an iconic brand as Connolly’s RED MILLS as our partners for EXPO’18 and I have to acknowledge their long term support of the ITBA. We are also delighted to welcome AIB as our sponsor of Dragons’ Den which we have no doubt will capture the imagination. Our action packed programme is going to bring many challenges in the weeks ahead but we are confident that together we will put on a top class event. Remember this is your industry and we ask all stakeholders and members of the public to attend and spread the word”





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